Lead generation laptop

3 Common Lead Generation Mistakes And How To Avoid Them

Every successful sale starts with lead generation. Buying leads is never going to yield the same results as organic leads, but it can be tough to get your design and marketing just right. The effort should not be abandoned, however, since valuable leads help a sales team thrive.

Difficult or not, generating leads is and will remain a high priority for marketers in the years to come. Finding the balance between quality and quantity for leads needs a well thought-out strategy. Here are some of the common lead generation mistakes that you should consider with your internal and external teams while developing your plan for success.

 

Design Mistakes

It’s said that you only get one shot at a first impression, and for lead generation, that first impression is going to hinge on the design of your landing pages. Well, to be fair the first impression really starts with the page load. If your website design doesn’t allow for fast and full page loading, you’ll lose your sale before it even becomes a lead. Your landing pages should also carry over your brand’s overall look and feel. Stay away from gimmicky trends that will confuse your audience about who your brand is and what they have to offer.

 

Keep the design of your landing pages consistent, and follow these basic guidelines:

  •       Keep your form above the page fold
  •       Don’t muck up your lead generation process with too many points for conversion
  •       Don’t busy up your landing pages with a bunch of competing content
  •       Don’t hide your call to action

 

Messaging Mistakes

Your internal research, paired with expert recommendations from your digital marketing agency, should help you craft the right messages for the right audiences. Despite having more access than ever before to all kinds of data, marketers still struggle to find the right message. Here are a few mistakes that marketers make with their lead generation messages:

  •       Ignoring pain points. You should be working with your sales team to identify the pain points in the industry, and you should be using those pain points in your messages. Call out how your product or service can solve those pain points. Sure, you want to talk about your features and benefits, but you need to weave those around a story about how you’ll solve a problem.
  •       Forgetting to nurture leads. Your messaging should be changing as your leads move through your funnel. If you just bombard them with a constant “buy now” message, you’re missing a valuable opportunity to educate your leads and turn them into loyal, long-term customers.
  •       Offering nothing. If you want your leads to give up their professional or personal contact information, you need to be willing to offer them something of value in return – for free. Go through your blog and webinar archives and recycle the content into an eBook or a highlights video with tips and tricks.lead generation mistakes

Form Mistakes

Once your leads are impressed enough with your web design and the value you are offering them in return for their information, you still aren’t home free. Your landing page form is still a point of contact that can make or break your lead generation. Do some A/B testing to find the right balance for your forms, but in general, try to keep them short by prioritizing the information that will be most important for your sales team.  

For more on forms and lead generation be sure to read Is Your Lead Generation Process Killing Your Lead Generation?

Lead generation 2018

4 Ways You can Freshen Up Your Lead Generation Strategy This Year

Lead generation is not a static marketing tactic. It’s powerful, but ever-evolving, tool that needs to be evaluated as technology advances, as browsing habits change, as buying behaviors shift, and as the online and e-commerce industry rules are rewritten.

Marketers might find themselves feeling frustrated with the challenge of delivering qualified, valuable leads.

With some patience, though, and a lot of dedication, your business can benefit from a redefined lead generation strategy. This will help pull in qualified people ready to be converted into your most loyal customers.

Here are a few ways to stay on top of trends and to give your lead generation a fresh start for the new year:

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Optimize Your Digital Marketing Strategy New Year’s Resolutions

8 New Year’s Resolutions to Optimize Your Digital Marketing Strategy

A new year is a time to refresh your digital marketing strategy. This year, create unique goals, don’t just recycle your goals from last year. Use this year’s data, trials, and lessons to craft a specific, targeted strategy and you’ll find yourself with better results, a more efficient team, and streamlined processes.

Here are eight new digital marketing strategy New Year’s resolutions that can take your business to the next level in the new year.

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Digital Marketing Strategy Goals

4 Goals for Your Digital Marketing Strategy That Go Beyond “Likes”

As the world of digital marketing continues to expand, experiment, and tighten up techniques, it’s time for the industry to buck up and think beyond “likes.” If your management or board of directors is still thinking in terms of attention without substance, the new year is your time to change their thinking.

The “old” digital marketing strategy thinking goes something like this: get all the attention; go viral. The “new” digital marketing strategy thinking is more like this: engagement is greater than attention.

Here are four goals for a digital marketing strategy that will help your company move beyond the stigma of “like” counts to get tangible results on your sales and earnings reports.

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Digital Marketing Online Reputation

4 Ways To Use Digital Marketing In Online Reputation Management

In the modern business world, having an online presence is crucial to success. The Internet is one of the first places that consumers, clients, partners, and investors are going to go to gather and confirm information about your business.

You need to go beyond just having a presence online; you need to take the time and make the effort to actually manage the presence that you have so that you can control your online reputation.

With proper management, your online presence can have many rewards, but, managed improperly and your online presence can be the downfall of your business.

Having a website and a Facebook page is not the same as managing an online reputation.

Being in the space will establish a presence, but managing your reputation will make that presence strong. With reputation management, you can increase your placement in search results which will make your business more accessible and trustworthy.

Here are a few things you can bring to the table when discussing with your digital agency how to use online marketing to control your business’ reputation:

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