Lead generation 2018

Give Your Lead Generation a Fresh Start for the New Year

Lead generation is not a static marketing tactic. It’s powerful, but ever-evolving, tool that needs to be evaluated as technology advances, as browsing habits change, as buying behaviors shift, and as the online and e-commerce industry rules are rewritten.

Marketers might find themselves feeling frustrated with the challenge of delivering qualified, valuable leads.

With some patience, though, and a lot of dedication, your business can benefit from a redefined lead generation strategy. This will help pull in qualified people ready to be converted into your most loyal customers.

Here are a few ways to stay on top of trends and to give your lead generation a fresh start for the new year:

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Optimize Your Digital Marketing Strategy New Year’s Resolutions

Optimize Your Digital Marketing Strategy with These New Year’s Resolutions

A new year is a time to refresh your digital marketing strategy. This year, create unique goals, don’t just recycle your goals from last year. Use this year’s data, trials, and lessons to craft a specific, targeted strategy and you’ll find yourself with better results, a more efficient team, and streamlined processes.

Here are eight new digital marketing strategy New Year’s resolutions that can take your business to the next level in the new year.

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Digital Marketing Strategy Goals

4 Goals for Your Digital Marketing Strategy That Go Beyond “Likes”

As the world of digital marketing continues to expand, experiment, and tighten up techniques, it’s time for the industry to buck up and think beyond “likes.” If your management or board of directors is still thinking in terms of attention without substance, the new year is your time to change their thinking.

The “old” digital marketing strategy thinking goes something like this: get all the attention; go viral. The “new” digital marketing strategy thinking is more like this: engagement is greater than attention.

Here are four goals for a digital marketing strategy that will help your company move beyond the stigma of “like” counts to get tangible results on your sales and earnings reports.

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Digital Marketing Online Reputation

Using Digital Marketing to Control Your Online Reputation

In the modern business world, having an online presence is crucial to success. The Internet is one of the first places that consumers, clients, partners, and investors are going to go to gather and confirm information about your business.

You need to go beyond just having a presence online; you need to take the time and make the effort to actually manage the presence that you have so that you can control your online reputation.

With proper management, your online presence can have many rewards, but, managed improperly and your online presence can be the downfall of your business.

Having a website and a Facebook page is not the same as managing an online reputation.

Being in the space will establish a presence, but managing your reputation will make that presence strong. With reputation management, you can increase your placement in search results which will make your business more accessible and trustworthy.

Here are a few things you can bring to the table when discussing with your digital agency how to use online marketing to control your business’ reputation:

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Succeed Influencer Marketing

What Does It Take to Succeed with Influencer Marketing?

Influencer marketing is trending, but is it worth it?

It’s a phrase as old as time: word of mouth is the best marketing. For many years, brands have been using spokespersons to spread the word about their products, and to associate themselves with a “cool” and “worthy” person, group, and segment. But, like all marketing, techniques and tactics need to roll with the changing times.

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