If you’re looking for creative ways to promote your business, today’s social media platforms have some new trends that could fit your latest marketing strategies. New “buy” buttons on Pinterest and Instagram let you sell your products and services, not just showcase them. Video is another growing trend, and almost every major social media platform is using it to help businesses drive sales.
Pinterest’s new “buyable pin” option has made this once stay-at-home mom site an online shopping hotspot. The buyable pin button lets consumers who are viewing your product on Pinterest instantly buy it. With products ranging from clothing and gadgets to outdoor gear, Pinterest is reaching a much broader audience.
With 100 million active users, Pinterest could be a great platform for your business to promote your product. And according to Pinterest’s blog, over 30 million pins will become buyable this year, including featured products from big brand stores like Macy’s and Michaels.
Instagram is also jumping on the buyable button bandwagon. To get your business started with Instagram, check out their business blog for tips on how to create an account that allows you to advertise through this network.
Unlike Pinterest, Instagram’s “Shop Now” button transfers consumers to your business’s website instead of directly selling through Instagram. By doing this, Instagram is helping you attract more leads by bringing customers to your website where they’ll be able to scope out more of your products or services. This platform demands creativity, so make sure your ads look more like a piece of art than a run-of-the-mill popup ad.
Social video is taking over across multiple platforms, according to LinkedIn’s Pulse blog.
“Facebook more than doubled its daily video views to 8 billion, reportedly overtaking YouTube,” the blog states. “Twitter launched native video of its own in 2015, while Snapchat now reports 6 billion daily video views in its own right. In total, adult users now consume a total of 66 minutes of online video, each and every day.”
These new video trends are attracting a lot of attention, so you might want to create some captivating videos for your company while the trend is hot.
Facebook started the big trend with videos that record interactive, all-around 360-degree views for major events like X Games, NASA missions, and shows like American Idol and America’s Got Talent. This new trend could be a great way to encourage potential leads to interact more with your site.
For example, you might show customers a 360 view of your warehouse, stylish office or storefront. Or you could provide a 360 view that reveals what your product can do or looks like. For more video tips, check out 3 ways to Kick Start Your Video Marketing Campaign in 2016.
LinkedIn is taking a better business approach with new updates that allow your posted videos to autoplay in the LinkedIn News Feed. For more tips on creating an awesome LinkedIn account, check out 5 Ways to Step Up Your LinkedIn Game.
Not to be left out, Twitter now has First View, which gives marketers top advertising real estate for 24 hours in video form. Twitter hasn’t released this option globally just yet, but with the rise of the video, it won’t be long before Twitter feeds will be full of video ads. Bottom line — now is the time to create epic video ads or you’ll fall behind in the ever- changing world of social media.
Not every social media platform is right for your business, so it’s always a good idea to scope out each platform and see what your competitors are posting. Take some time to try out different platforms and collect data each month to see where your marketing team can focus their efforts.
Photo By: Tanja Cappell