Whether or not your business executives have accepted digital as the next big thing in marketing, that tactic will be the driving force that transforms your marketing efforts in 2018. Digital is disruptive in a way that marketers have never seen before, and as technology continues to advance, so do the opportunities that are available for today’s businesses.
While some businesses might be slower to fully adapt to everything that digital has to offer marketing, no business can completely ignore its power. Those companies that do not continue to adapt will be left behind to choke on their competitor’s dust.
It’s not just one technology that is leading the pack for marketers, it is the combination of all the technological advances, working together, that creates the biggest opportunities for data and information gathering.
It’s never too early to start your marketing plan for the coming year, and as 2018 approaches it is clear that digital is going to be THE tactic that everyone is focusing on. More than just a passing trend, digital is now a necessity for survival for all businesses, in all industries.
Here are three ways that digital will transform your marketing in 2018 and beyond:
1. Data and Analytical Goldmine
Think you’ve already hit the data jackpot? Think again. The Internet of Things (IoT) is only getting started in that area. As more and more IoT products are created, more and more consumer data is captured and stored. This information is being used everywhere, from healthcare to planning and development.
What’s at stake here is more than just marketing efficiency and target; profitability can be greatly impacted by digital data. This collective data allows businesses to gather insights that help drive better business decisions.
2. Artificial Intelligence
The mainstream release and acceptance of smart home speakers, like the Google Home and the Amazon Echo, have eased the general public into the artificial intelligence era. We’ve all been talking about it, but 2018 is really going to see a lot of that talk replaced with action.
Many companies are already testing and using chatbots for their customer service, and that is a trend that is going to continue. It eases the burden of call centers and gives consumers a quick and easy way to find answers to simple problems.
Automation and artificial intelligence will be the power couple and will help businesses generate more marketing that is hyper-targeted and capable of surprising and delighting customers. What’s more exciting, is that as much as this area has advanced, we’ve only seen the beginning of how this technology will influence marketing in the future.
3. Virtual is the New Reality
While augmented reality (AR) has been “catching” the headlines with Pokémon and other big pushes, virtual reality (VR) has been waiting patiently in the wings for its big day. VR is still an expensive option for marketers, so it isn’t going to be the big story in 2018 either, but don’t count it out in the long run. If your company starts to plan for the rise of VR now, you’ll be ready for the future.