Company website. To some, a burden, but to all, a necessity. And that is where things get complicated. Not every business is big enough to have a grand website; they simply don’t have the time, budget, and resources to create, maintain, and monitor a website on the same scale as some of the world’s biggest brands. So, how does a company balance the big brand expectation with what they are actually able to deliver and publish? The trick is to focus on what is most important for website development and design, instead of trying to keep up with the Joneses.
Here are four ways that any company can develop a website worth falling for:
The best way to get a professional business for your company is to hire professional developers and designers to develop your website. That might mean you get a part- or full-time in-house staff, or it might mean that you hire a digital marketing agency. It will be an investment, and it will not be cheap, but it shouldn’t be. Cheap website design will end up costing more, and being a headache, in the end. If you do it right, you’ll have some ongoing cost for maintenance, but if you do it wrong, you’ll have to cough up a lot more to fix things – not to mention the traffic and sales you might lose out on in the meantime.
Streamline the Design
Company websites are first and foremost a marketing vehicle. The visual identity that you have created for your brand in other areas – print, packaging, etc. – should carry over onto your website. Design your website around your existing identity; do not create a new online identity or build your identity around a template that you like. Another important development area for websites is in making it a responsive design. That means that the website will still be functional and have an engaging user experience on smaller screens, like tablets and smartphones.
Use Engaging Content
Content is important for a website’s development. Determining which content you are going to have available will help you choose the right design for website. Don’t be intimidated by content! You can scale content to your resources; it’s more important to have relevant content than to have a website full of content that no one cares about. Investing in the production of a few long-shelf life videos or motion graphics can go a long way, while investing in ongoing content development can keep thing fresh, new, and exciting.
For more on content marketing check out The One Way You’re Getting Content Marketing Wrong.
Updating a website is another project that seems to make people nervous, but it can be managed with ease and is key to developinga website. First and foremost, a regular review of your website’s front and back end should be scheduled. This will vary, depending on the size and scope of your website, but might be weekly, monthly, or quarterly. This step is vital to the success of your website, as trends, programs, system requirements, apps and important support aspects of web development and design change frequently. Just check out what our friends over at Granite 5 have to say about it: 14 Reasons Why You Need To Update Your Website. If you aren’t up-to-date, you’ll be leaving money on the table.