Digital Marketing Mistakes

4 Common Digital Marketing Mistake and How to Avoid Them

While digital marketers might not be able to agree on which social channel is the best, the one thing that every digital marketer can agree on is that we are all pressed for time.

Most of us laugh at the idea of working ~just~ eight hours a day, or having weekends off completely (and forget about a 100% disconnected vacation). We are balancing so many plates, that something has got to give.

If you are looking for ways to increase the amount of time you have available in a day, try to look at ways you can be more efficient. One place to start is by asking yourself if you are engaging in any of these digital marketing mistakes that are wasting your time:

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Digital Marketing Focus Areas for Online Reputation Management

5 Digital Marketing Focus Areas for Online Reputation Management

Digital marketing, and the management of online reputations, is a strategy that directly impacts the bottom line of a company in the modern world. Digital marketing is becoming more and more dependent on sincere conversations, and the impact of ignoring digital has very real consequences.

Here are five digital marketing focus areas for online reputation management that will help keep any business successful.

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Key Focus Areas SEO-friendly Content

Three Tips On How to Write SEO-Friendly Content

Writing content to hit your SEO targets can be difficult, which is why it’s helpful to work with a digital agency that is well-versed in all the best practices.

Trying to handle SEO on your own can be stressful. We spend our days immersed in all the latest web-friendly trends, and we’re ready to optimize your projects, from product pages to blogs to targeted landing pages.

Our goal is to help you deliver the content that gets discovered, gets read, and gets results. We know how to balance conversational, human writing with keywords so that your content is influential in the digital space and helps you meet your inbound lead goals.

But if you want some pointers, or to get a glimpse into our process, here are the three areas we focus on when it comes to creating SEO-friendly content.

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successful PPC campaigns

5 Ingredients for Successful PPC Campaigns

Pay Per Click campaigns (often referred to as PPC campaigns) can seem intimidating to the newcomer, but there are a few simple ingredients that you can use to have a successful campaign, no matter what industry you are in. The key to a successful and profitable campaign is ultimately going to come down to how much time and effort you put into the campaign.

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Leverage Data Boost Leads

5 Great Ways to Leverage Your Data to Boost Leads

Data is all the rage – big data and small data – but do you know what to do with it? Online marketing has blown open the doors on data, and now even the smallest of businesses can collect detailed data on their potential, current, and past customer. The problem is that it can be difficult to figure out how to sift through all the data, and even when it is organized, you have to decide how to use it. Well, here are five great ways that you can leverage your data to boost your leads.

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