User Experience 101

Best User Experience Design Practices – Digital Style

Marketers can’t escape hearing about website best practices, including a lot of terminologies that are better suited for their designers and developers. One term that is casually tossed around is “user experience,” also known as simply UX.

This might sound like a simple concept, but it is actually very complex and involves several customer touchpoints. Before diving head first into all things UX, here’s a crash course on some of the basic concepts you should know about UX.

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Optimize Your Digital Marketing Strategy New Year’s Resolutions

8 New Year’s Resolutions to Optimize Your Digital Marketing Strategy

A new year is a time to refresh your digital marketing strategy. This year, create unique goals, don’t just recycle your goals from last year. Use this year’s data, trials, and lessons to craft a specific, targeted strategy and you’ll find yourself with better results, a more efficient team, and streamlined processes.

Here are eight new digital marketing strategy New Year’s resolutions that can take your business to the next level in the new year.

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Digital Marketing Strategy Goals

4 Goals for Your Digital Marketing Strategy That Go Beyond “Likes”

As the world of digital marketing continues to expand, experiment, and tighten up techniques, it’s time for the industry to buck up and think beyond “likes.” If your management or board of directors is still thinking in terms of attention without substance, the new year is your time to change their thinking.

The “old” digital marketing strategy thinking goes something like this: get all the attention; go viral. The “new” digital marketing strategy thinking is more like this: engagement is greater than attention.

Here are four goals for a digital marketing strategy that will help your company move beyond the stigma of “like” counts to get tangible results on your sales and earnings reports.

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