Featured Employee Of The Month: Digital Marketing Manager, Atena

Employee Feature Questionnaire

1.What was your very first job?

I’m not sure if working for your parents counts, but at my dad’s Persian rug store! I would help with rug repairs and delivering them to customers’ houses. My first non-family business job was at TJ Maxx.

2. What degree(s) do you have, and from which institutes and fields of study?

Dual Bachelor of Arts in Communications and Psychology from Keene State College in NH.

3. What do you think is one of the most significant changes that you’ve seen since you started working in your industry?

How rapidly the way people consume content has changed, and just generally how much digital marketing has evolved as a whole. One of the most fascinating things I’ve noticed is how short of a timespan a brand has to grab the attention of the consumer. Seeing how brands are executing this in different ways is also very interesting, and valuable for my own strategizing efforts.

4. What excites you most about the digital marketing world?

I love that as a digital marketer you have the opportunity to think outside of the box and be disruptive. The opportunity for creativity is endless, and it’s really amazing to see what’s being done in the space and be a part of that process.

5. What do you do when you are not at work?

I recently picked up surfing, and it has been a challenge but super fun! I’m usually at the beach doing some water-related activity, cooking for friends and family, entertaining out of town guests, or planning a trip to a new country I want to visit.

6. Do you have any hobbies?

Absolutely! Surfing, boating, snorkeling, cooking, traveling, dancing, hiking, camping, backpacking, indoor rock climbing, road tripping, making new friends, beach cleanups, and taking my 2-year-old nephew on adventures.

7. What thing(s) are you obsessed with?

I really enjoy a good cup of coffee, I can’t survive without it. Also, Mexican food, sushi, road trips, overcoming my fears, and my adorable little nephews.

8. What’s one thing about yourself that would surprise people?

I’m actually a billionaire. Kidding! But I did used to be in a DJ duo group with my friend Jasmine when I lived in CT. Took the Night!!!

9. What’s the best advice you’ve ever received?

Someone very wise told me a few times to live in the present.  Don’t focus and get caught up in the past or the future because the moment you’re living now is precious and deserves your attention. You’ll never have that moment again, so don’t waste it.

Featured Employee Shawn

Featured Employee Of The Month: Web Developer, Shawn

Employee Feature Questionnaire

1.What was your very first job?
I was a busser and dishwasher for a hotel resort when I was 15.

2. What degree(s) do you have, and from which institutes and fields of study?
I have a Bachelor of Arts degree in Film & Media from UC Santa Barbara.
Ole! Ole! Ole! Ole! Gauchos! Gauchos!

3. What do you think is one of the most significant changes that you’ve seen since you started working in your industry?
Having an immersive experience with web sites has drastically changed the way brands need to present themselves. It’s more important than ever to have an engaging site that’s capable of delivering a resonant design, eye-catching animations, and efficient functionality. To top it off, everything should work to near perfection on mobile devices.

4. What excites you most about the digital marketing world?
The rapidly-evolving pace of technology inspires me to always be learning. Nowadays, there’s more opportunity to learn anything you want and further improve any skill you want. Technology makes knowledge extremely accessible now. Almost everything you could ever want to know is out there and I’m excited to learn something new everyday.

5. What do you do when you are not at work?
I love spending time with my beautiful wife, amazing family, and our little Demon-Dog Pomeranian-Chihuahua named Digz.

6. Do you have any hobbies?
I love listening to music, playing guitar, snowboarding, building computers, hiking, camping, backpacking, exploring, reading (mostly audiobooks), staying fit, grilling/cooking, playing video games, drawing/sketching, watching movies, binge-watching TV series, and traveling.

7. What thing(s) are you obsessed with?
Technology, craft beer, dogs, science-fiction, philosophy and the great-outdoors.

8. What’s one thing about yourself that would surprise people?
I was in a movie with Kurt Russel and a Hot Pockets commercial. I’m also a black belt in Taekwondo.

9. What’s the best advice you’ve ever received?
Be the hero of your own story.

Featured Employee Of The Month: Graphic Designer, Mackenzie

Employee Feature Questionnaire

1.What was your very first job?

I was a lifeguard all through high school at a waterpark in Georgia.

2. What degree(s) do you have, and from which institutes and fields of study?

I have a Bachelor of Fine Arts with an emphasis on Graphic Design from Samford University in Alabama

3. What do you think is one of the most significant changes that you’ve seen since you started working in your industry?

From my mere 4 years in the industry, I have seen Adobe continue to create programs and tools that make every designer’s life easier (i.e. Adobe Animate and XD), while Microsoft continues to make designers’ lives hell (i.e. Microsoft PowerPoint & Word).

4. What excites you most about the digital marketing world?

Working with other designers who think so differently than myself. Also, when a client goes for an idea or design you thought may be too crazy.

5. What do you do when you are not at work?

I host visitors, professionally bridesmaid, nap, DJ, road trip, jet set, wine taste, and serve at church.

6. Do you have any hobbies?

Anything but hiking or camping.

7. What thing(s) are you obsessed with?

Jesus, Taylor Swift, Pomeranians, wine, Cheetos, baseball (players), make-up, hats and Halloween.

8. What’s one thing about yourself that would surprise people?

I have a heart condition called mitral valve prolapse. I also hate certain fruits because they have a pit. I get chills and freak out if I’m biting or cutting a peach or plum and I hit the pit.

9. What’s the best advice you’ve ever received?

Never get dental work from your grandpa.

User Experience 101

Best User Experience Design Practices – Digital Style

Marketers can’t escape hearing about website best practices, including a lot of terminologies that are better suited for their designers and developers. One term that is casually tossed around is “user experience,” also known as simply UX.

This might sound like a simple concept, but it is actually very complex and involves several customer touchpoints. Before diving head first into all things UX, here’s a crash course on some of the basic concepts you should know about UX.

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