Digital Style 2018 Award Recognition

As a creative digital agency, we take pride in the work we do for our clients. Each one of our projects are carefully crafted to represent our client’s brand identity, and properly using the website design for the best user experience. Sometimes, we win awards for them. Here’s a look at the recent award recognition we’ve received so far this year for our web design efforts:

The Hermes Creative Awards is an annual international competition for creative professionals, where projects are evaluated for over 200 categories in print media, pr/communications, and electronic/social/interactive media. The competition seeks submissions involved in concept, writing, and design of traditional material, and emerging technologies.

Our clients, Westcoat, Ausgar, and Reiter Burns looked to our creative digital agency to give their websites a fresh new look. For Westcoat, we redesigned their company’s website and added a material estimator feature for boosting user experience. Ausgar needed a rebranding which included a new logo and full website redesign, and for Reiter Burns we developed their branding and created a full website design. The following recognitions were awarded to Digital Style:

Hermes Creative Awards – Platinum | Westcoat | Web Design   

Hermes Creative Awards – Platinum | Ausgar | Web Design

 

Hermes Creative Awards – Gold | Reiter Burns | Web Design

 

The Communicator Awards presented by the Academy of Interactive & Visual Arts is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

This year, we received recognition in the category of web design for our clients North U, and Ausgar. For North U, we did a full website redesign and integrated e-commerce capabilities. As for Ausgar, the team rebranded their look and completed a full website redesign.

 

Communicator Awards – Award of Distinction | North U | Web Design

 

Communicator Awards – Award of Excellence | Ausgar | Web Design

 

To learn more about how Digital Style can assist with your rebrand or website redesign, contact us here.

Case Study: Cutting Through the Noise with Video Brochures from SmartDrive

Background

SmartDrive Systems gives fleets and drivers unprecedented driving performance insight and analysis, helping save fuel, expenses and lives. Its video analysis, predictive analytics and personalized performance program help fleets improve driving skills, lower operating costs and deliver significant ROI. Their mission is to help drivers come home safely to their families.

Brainstorming

SmartDrive came to us for help with their account-based marketing campaign. Their goal was to introduce select safety managers to their video-based safety program in a way that allowed
them to leverage their new video testimonials.

Campaign Approach

After brainstorming with the client, we settled on a simple idea that we felt would be highly impactful. In a time where digital marketing rules, traditional marketing has now become the unexpected way to surprise and delight. With that in mind, we developed a direct mail campaign using customized video brochures. Now, most people hear “direct mail” and immediately start to yawn; but that way of thinking doesn’t take into account how much technological advances can make direct mail a completely immersive experience.

SmartDrive’s target accounts received the beautiful brochure and a personalized card, signed by their account executive, which included program statistics and asked for an on-site meeting.

The letter encouraged the recipient to watch the enclosed customer testimonial videos, which were given by recognizable industry-leading safety professionals. Once the enclosed brochure was opened, a short testimonial compilation video would play on the 7” display, capturing the attention of the viewer.

“Digital Style has been instrumental in helping SmartDrive continuously deliver high-quality content and campaign creative. They are truly an extension of our in-house marketing team, supporting us on everything from new collateral to display advertising to video production and marketing automation implementation. This team is fast, extremely dependable and they deliver top-notch work the first time around — all qualities that everyone should want in their digital marketing agency.” — Erica Frank, Sr. Director of Marketing, SmartDrive

Conclusion

People are exposed to over 3,000 brand impressions a day. They pay attention to 52 and remember just 4. Video brochures allow marketers to put a multi-sensory physical item directly in their prospects’ hands, offering rich engagement and helping brands cut through the noise of today’s digital-only marketing campaigns.


About SmartDrive

SmartDrive Systems is an industry innovator, delivering driving performance solutions and transportation intelligence that transform fleet safety and operational efficiency. Our video analysis, predictive analytics and personalized performance program improves driving skills, lowers costs and provides immediate ROI.

Download the Case Study here: Cutting Through the Noise with Video Brochures

Case Study: Tapping Into the Craft Brewer’s Conference with ThinFilm

Background

Thinfilm, a leading global provider of NFC mobile marketing solutions, recently hired Digital Style to help with their marketing efforts at the annual Craft Brewers Conference in Nashville, TN. Their goal was to focus on showing brewers how their near-field communication (NFC) technology, SpeedTap™, could help them stand out in the crowded food and beverage industry using digital coasters.

Although this project was for a tradeshow, Thinfilm wanted to offer a non-traditional, immersive experience for attendees. Any company can get booth space and offer tchotchkes and games, but not many companies are willing to forgo the traditional to focus all their efforts on a guerilla campaign. By taking this interactive approach, Thinfilm sought to display by example how SpeedTap can chuck expectations to create digital touchpoints on products that motivate buyers to use their phones to get info and deals.

 Brainstorming

Armed with a passion for beer and inspired by Thinfilm’s boldness, Digital Style got to work on the backbone of their business: brainstorming. After spirited discussion, we focused on the topic at hand: people that drink beer also love to talk about beer! We presented our ideas to Thinfilm and the way forward was clear: sprinkling Thinfilm coasters throughout bars around the conference with artwork that enticed patrons to take a quiz.

That’s right: a quiz. We know that beer drinkers not only love to talk about beer, but also love to show off all of their random beer knowledge. This concept did not disappoint.

 Execution

Thinfilm extended their bold approach to our execution and allowed us the creative freedom to design a campaign that would really resonate with the conference audience. With our marketing expertise and the help of a third-party vendor, Jebbit, we were able to quickly build the high-performance mobile quizzes that we needed to introduce Thinfilm to conference attendees. In our design phase, we kept our designs and the overall experience in line with the Craft Brewers Conference theme and honed in on ways to resonate with the culture of beer brewers. The interactive experience was anchored by custom landing pages in Hubspot, which allowed ThinFilm to gather all the lead information from the quizzes.

The quizzes qualified the leads based on their status as either a brewer, a brewery owner, or a general beer fan. The most qualified leads were invited to an exclusive party where Thinfilm could get face time to demo their technology. Other leads were taken through a different interactive experience, and detailed analytics on starts/stops, quiz performance, responses, time on quiz, how often multiple quizzes were taken from the same device, etc. were collected for Thinfilm.

“Thanks to Digital Style, we have been able to achieve key new marketing objectives, while our internal resources were allocated elsewhere. We get the benefit of a full-service agency for every campaign, from strategy to execution. I would recommend Digital Style to anyone looking to elevate their positioning and create meaningful conversions with their customers.” — Evan Howe, VP Sales, Thinfilm

 

Results

Did we mention that beer lovers also love to share their beer knowledge? Yeah, we thought so. The proof is in the results of this case study:

  • 84% of people who started the quiz, completed it
  • 46% of people who were shown the happy hour form completed it

About Thinfilm

Thin Film Electronics ASA (“Thinfilm”) is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. Thinfilm creates printed tags, labels, and systems that include sensors and wireless communication — all at a cost-per-function unmatched by conventional electronic technologies.

Download the Case Study here: Tapping Into the Craft Brewer’s Conference with ThinFilm

preparing your brand for a change

Brand Refresh Checklist: A Guide To Prepare Your Brand For Changes

You’re in your car, driving home from work, replaying your mistakes in your head. These little mistakes grow and grow in your mind as traffic seems to be at a standstill. Then suddenly, one of your favorite songs comes on. Its energetic beat and empowering lyrics have the power to quiet those nagging thoughts. You are finally able to relax.

By the end of the song, you feel better. You feel more confident. You are ready to leave those mistakes in the past and mentally start over.

You’re not the same person you were this morning, and you are ready to take on any challenges that come your way with a fresh new mindset.

While we do this refresh for our personal lives typically every New Year, and occasionally in between, we also need to do this for our brand as well. Your brand is a living system that has faults, strengths and a million working pieces that could also use a refresh from time to time.

But without a plan, this fresh new beginning will quickly revert back to old ways.

Which is why we’ve created a quick guide to help you take on all the marketing changes, trends, and updates of 2018 that you need to focus on in order to grow your brand this year.

Continue Reading

5 Reasons How Colors Can Impact Your Marketing Efforts

Color marketing- colored pencils

Luck Has Nothing To Do With It

As a marketer, you have no doubt taken a class or read a blog that discusses how the use of color in design can help drive marketing results. If you haven’t just check out this article on The Psychology of Color in Marketing and Branding. Color is no joke in the marketing world; some would even argue that it is overanalyzed at times.

Unfortunately for the naysayers, the use of color in design has proven time and again to be an important and motivating marketing element. If you’re still on the fence about whether or not you should be investing some time to discuss your brand and website colors, here is a breakdown of five “whys” and “hows” that help explain the basic ways that color can drive results and change your marketing analytics.

 

WHY: Color triggers emotions.

HOW: Humans associate the colors they see with their own personal memories, and transfer those memory’s emotions to the brand that displays those emotions. Of course, you can’t universally connect with color; some people might hate yellow, whether or not it has proved to motivate purchasing. Colors in your design aren’t working alone; you are pairing them with font styles and sizes, as well as element size and placement, to appropriately motivate your audience.

WHY: Color motivates purchases.

HOW: One of the main reasons that people feel motivated to click on buttons or to make purchases is because the use of design elements – like color – create a persona and an atmosphere that is relatable; the audience either feels as though they are already a part of that group, or they aspire to get there.

WHY: Color can connect us to a cause.

HOW: Whether it is a battle of the sexes or political party affiliation, humans respond to certain colors that connect them to causes. Those colors and causes spark something – fear, anger, empathy – that results in action. We might feel that taking action will bring us closer to a cause, make us feel some kind of satisfaction, or even be a burn to someone that is against the cause.

WHY: Color connection is intuitive.

HOW: All this talk about how color connects us to our emotions and some primal motivation makes the experience seem complicated, but it’s the opposite; our connection to color is intuitive. Even before someone registers the words on a call-to-action button, they see what color that button is. Marketers often find that “real-world” color applications don’t translate to design; where in the real world green means ‘go,’ it might stop people from clicking a button on a website. This is because the reaction to the color is emotional and intuitive, not practical.

WHY: Color denotes direction.

HOW: Color – used in design elements or for font – is meant to stand out, and that core function is what helps it lead visitors through a page. Combining common left to right website viewing tendencies with directional color elements can create a pattern of visual hierarchy and serve as a roadmap for your audience’s journey.

For more on how to use color, be sure to read: How To Use Color To Communicate Your Message.