February is the month of love, but there might not be a lot to love about your lead generation marketing funnel. Sure, you might be head-over-heels with your website landing pages, but is it translating to your audience and converting them into qualified leads? Before you can get people to fall in love with your business, you need to use your landing page content and lead generation cycle to jump-start their hearts. After all, content is king.
Break Up with the Old Way of Thinking
Needing to refresh your landing page strategy is nothing to be ashamed of; big brands do it all the time. Think of it as getting a new outfit or a haircut to help you get through a break-up. Optimizing your landing pages can often feel like dating – you are constantly taking notes on what is driving results and what isn’t. You’re looking to put the most interesting out there, and you need to update things frequently. Updating your landing pages can feel like breaking up with the old way of thinking, but it’s ushering in new trends and technology.
Attract the Right People
Once you know your information is updated, you need to work on attracting the right people. Your content should follow these simple rules of attraction:
- Showcase Relevancy: Content should not be static. Use the right tools for your business that will allow you to customize content as needed by topic, audience, or both.
- Focus on Quality: Nothing will increase your landing page abandon rates like low-quality images and design elements.
- Be Findable: Your audience can’t swipe right on your content if they aren’t even able to find it. Make sure your landing pages have design elements that stand out and inspire action.
Don’t Be Afraid to Flirt
Flirting is trial and error. You try something out, and gauge the reaction that you get. If people respond favorably, you continue to use that tactic; if you get a drink thrown in your face, you reset your plan. Landing page content is no different. If your page isn’t getting conversions, you need to consider switching things up. If a landing page is receiving high conversions, see how that content can translate to your other landing pages to increase their success, too.
Make an Impression on the First Date
Once you’ve gotten a prospect to give up some of their personal information and click your link, it’s time to make an impression. Don’t play the waiting game when it comes to contacting them. Have customized follow up content ready to go, and get your new lead into a drip campaign ASAP.
It’s up to you to start the conversation about taking your relationship to the next level. With the above strategy, your content should be at peak lovability, and your audience should be ready to convert from casual dating to being in a committed relationship.
With a plan this good, you’ll soon find that you can put cupid out of business and for more content love tips be sure to read How Website Design Can Help Your Leads to Fall in Love With Your Brand.