Digital Marketing 2018

3 Ways Digital Will Transform Your Marketing in 2018 and Beyond

Whether or not your business executives have accepted digital as the next big thing in marketing, that tactic will be the driving force that transforms your marketing efforts in 2018. Digital is disruptive in a way that marketers have never seen before, and as technology continues to advance, so do the opportunities that are available for today’s businesses.

While some businesses might be slower to fully adapt to everything that digital has to offer marketing, no business can completely ignore its power. Those companies that do not continue to adapt will be left behind to choke on their competitor’s dust.

It’s not just one technology that is leading the pack for marketers, it is the combination of all the technological advances, working together, that creates the biggest opportunities for data and information gathering.

It’s never too early to start your marketing plan for the coming year, and as 2018 approaches it is clear that digital is going to be THE tactic that everyone is focusing on. More than just a passing trend, digital is now a necessity for survival for all businesses, in all industries.

Here are three ways that digital will transform your marketing in 2018 and beyond:

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Digital Marketing Online Reputation

Using Digital Marketing to Control Your Online Reputation

In the modern business world, having an online presence is crucial to success. The Internet is one of the first places that consumers, clients, partners, and investors are going to go to gather and confirm information about your business.

You need to go beyond just having a presence online; you need to take the time and make the effort to actually manage the presence that you have so that you can control your online reputation.

With proper management, your online presence can have many rewards, but, managed improperly and your online presence can be the downfall of your business.

Having a website and a Facebook page is not the same as managing an online reputation.

Being in the space will establish a presence, but managing your reputation will make that presence strong. With reputation management, you can increase your placement in search results which will make your business more accessible and trustworthy.

Here are a few things you can bring to the table when discussing with your digital agency how to use online marketing to control your business’ reputation:

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Succeed Influencer Marketing

What Does It Take to Succeed with Influencer Marketing?

Influencer marketing is trending, but is it worth it?

It’s a phrase as old as time: word of mouth is the best marketing. For many years, brands have been using spokespersons to spread the word about their products, and to associate themselves with a “cool” and “worthy” person, group, and segment. But, like all marketing, techniques and tactics need to roll with the changing times.

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Digital Marketing Trends New Tactics

Digital Marketing Trends 411: New and Improved Tactics

If you’re using a digital marketing agency to help with your efforts – like millions of businesses around the world – you have probably heard your account team mention a handful of digital marketing trends and tactics in your meetings.

Sometimes, even if you are familiar with a tactic, it is difficult to keep up with all the latest trends and how each tactic is evolving based on the newest technology and consumer preferences.

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Blog advice

What Makes People Leave Your Blog in Seconds

I see so many websites every day. And honestly, it amazes me how many blogs make me want to hit that little X button in the top right hand corner of my screen within seconds.

Even marketing blogs are still making very common mistakes.

Here’s a list of things that drive people crazy when they first open up a blog page, and a few extra tips that will help keep viewers reading on.

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