While the battle for the Iron Throne rages on in the world of Game of Thrones, there is no contest for King of the Internet. Content is king, hands down.
Marketers at all types of companies have one thing on their to-do list every day, and that thing is content-related. You are tasked with: creating new digital content; reporting on existing digital content; publishing digital content; defending digital content that flopped; fighting against overplaying digital content that was successful. It’s all about content, all the time.
The good news is that there are a few circumstances that warrant recycling existing digital content to optimize the success of your online efforts. This tactic will save you some time, but it will still require some work. Here are the two most important factors that you should consider when you are trying to find digital content to recycle for your blog, social media, videos and podcasts: