Recycling Digital Content

What to Consider When Recycling & Reusing Digital Content

While the battle for the Iron Throne rages on in the world of Game of Thrones, there is no contest for King of the Internet. Content is king, hands down.

Marketers at all types of companies have one thing on their to-do list every day, and that thing is content-related. You are tasked with: creating new digital content; reporting on existing digital content; publishing digital content; defending digital content that flopped; fighting against overplaying digital content that was successful. It’s all about content, all the time.

The good news is that there are a few circumstances that warrant recycling existing digital content to optimize the success of your online efforts. This tactic will save you some time, but it will still require some work. Here are the two most important factors that you should consider when you are trying to find digital content to recycle for your blog, social media, videos and podcasts:

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Content Opportunities

8 Unique Ways to Repurpose Blog’s Content

If you are a marketer, you have been tasked with producing and publishing digital content. One of the most common forms of content for businesses is blogging.

Writing articles is a great way to gain favor with SEO, and that content can motivate your audience to return to your website over and over.

For many marketers, coming up with content can be a burden that they just don’t have time for during their day.

The good news, though, is that those blogs that are already being produced can easily be turned into opportunities for other content. That’s right – your existing content can be recycled too.

Here are a few things that you can do to avoid missing out on content opportunities for your business:
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Concept New King

Is Concept the New King?

Was the idea ever really overthrown by the content, the way most marketers think it was? Did video kill the radio star?

You hire content managers. You dedicate talent and resources to developing email, web, and social media copy. You get monthly reports on how your content is performing.

You do all of this for the same reason we all do, because we’ve all heard the same thing over and over again until we dream about it: CONTENT is king. Content is the ride-or-die factor for SEO, it contains the call-to-action and encourages engagement, content is what drives traffic.

But…is it all those things? Or is content just one part of the bigger idea? A bigger idea that rules all. Here are three reasons why concept, not content, is king.

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Content Marketing Increase Website Traffic

4 Ways to Use Your Content Marketing to Increase Your Website Traffic

As digital marketers, we seem to be obsessed with content. Content, content, content. It’s king, and it’s all we ever hear about.

Everything ‘they’ say is true though; content is a great resource for companies and brands, and it can lead the pack in driving organic and paid website traffic. Content is inherent to every business, also.

There is always something to talk about that is related to your product, and if you can’t think of anything to talk about you should consider hiring a digital marketing agency to help you uncover those topics.

Here are four ways that we use content marketing to increase the traffic to our client’s websites:

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