Data is all the rage – big data and small data – but do you know what to do with it? Online marketing has blown open the doors on data, and now even the smallest of businesses can collect detailed data on their potential, current, and past customer. The problem is that it can be difficult to figure out how to sift through all the data, and even when it is organized, you have to decide how to use it. Well, here are five great ways that you can leverage your data to boost your leads.
Getting on the first page of search results can do wondrous things for your business. Like bring in loads of traffic and money. The catch is, there can be thousands to millions of people trying to compete over the keyword you want to rank for.
Search Engine Optimization is not a quick and easy fix. It requires a lot of research, testing and consistent report analysis to see what keywords and PPC campaigns are performing the best for your business.
You now have one of the most classic dilemmas of all time: figure it out yourself, or hire someone to do it for you.
Social media is all the rage, and it’s not going away anytime soon. In fact, there are more and more social sites popping up all the time. They don’t all stick, but there is always a chance that the general public is ready for something new – something untouched by advertisers – something fresh and exciting.
We’ve seen the masses rally behind both Instagram and Snapchat recently, and those two sites are thriving and successful.
The question is – which social media platform is best for your industry? Let’s break this down by social platform and see how you can use social media for your business.
When businesses started using Facebook and Twitter, it made sense. Those business models lent themselves to business posts and updates, even before the sites optimized their services specifically for businesses.
This isn’t the case with every social media site that exists, or is popular, today.
Player 1, your traffic is down, leads are at a standstill, social interactions are practically non-existent. Evil Digital Marketing Metrics (EDMM) must be defeated.
How will you complete your mission?