SEM (Search Engine Marketing) has become the Kanye West of the digital marketing world. Marketers have stopped caring about what people want and only seem to care about what makes them popular on the internet.
If you’ve started marketing more towards search engines than your own customers, you’ve strayed way off path. You’ve probably noticed all of your SEO efforts aren’t paying off like they used to. Fear not, unlike Kanye, there’s still hope for you and your rankings.