You’re just about to fall asleep when it hits you. You grab a pen and note pad because you have to plan out every little detail right then and there. Sleep is not an option. You must write out the genius ideas that are budding inside you. You are going to create the greatest company the world has ever seen. Your brand is going to connect with others in a way that no other brand ever has.
Fast forward several years. You’re sitting at your desk looking at this month’s numbers, which over the last several months had been stagnant, but are now actually depleting. You’ve become so busy trying to carry a business that stress has removed any last remnants of excitement. Your competitors are gaining momentum. What are you going to do to fix it? How are you going to bring your brand back to life?