As an advertiser in today’s world, it is critical to be in the digital space. So critical, in fact, that we’ve dedicated three of our blogs to the subject. This is round three of Digital Advertising Trends, and it will be focused solely on social media. This is a growing space, and social platforms are becoming more and more advertiser-friendly. Three of the biggest social sites, Facebook, Twitter, and Pinterest, all now offer advertising platforms with analytics.
Welcome to part two of our digital advertising trends series, where we attempt to tackle the biggest and baddest online methods for reaching your consumers. Keep in mind that we are offering a crash course on all the major trends, so don’t feel overwhelmed by all the options; not everything is right for your business. You can work with experts, like us, to help you dig deeper into these methods to choose which will reach and engage your customers.
Digital advertising long ago knocked traditional advertising off of the marketing throne. Using digital forms of advertising offer trackable data that allows marketers to make more informed decisions, and ultimately, to have more effective advertising using more efficient methods.
Getting your website up and running is only the beginning of the online battle. Just having a website is the last stop if you are fine with missing out on the ability to optimize your leads and conversions. These days, there is no reason for you to keep your business local only; you can expand your business across the world. In order to do that, though, you will need to get your site ranked as high as possible. Here are the key metrics that you should watch to improve your site rankings and take over the world.
Photoshop is a powerful tool that is beneficial to many brands and businesses, but not everyone has access to the program. As a small business, you might be using a designer that has awesome Photoshop skills to help you create your most powerful content: infographics, advertising, website materials. However, you don’t want to take up their time (or your budget) by having them work on “the small stuff” that you, or your marketer, could do themselves. There are alternative applications that can be used on desktops, tablets and mobile devices for quick and easy image editing, available for little or no cost.