How Today's Mobile Users Discover and Purchase Apps

How Today’s Mobile Users Discover and Purchase Apps

Recently, I went into a retail store that sells clothing, accessories and very fun, unique and eclectic gifts. I was looking to buy something for a friend’s birthday who always appreciates gifts that are a little quirky and different from the norm. I hadn’t been there in at least two years; not because I dislike the store, but simply because I very rarely shop anywhere else but online. Unfortunately I waited to the last minute to buy the gift so online shopping was not an option this time.

After finding the perfect gift, I found myself paying when the sales associate asked if I had the store’s app. The reason is that is how you access their loyalty program. I really hate to have excess apps on my phone that I really don’t use, however I still found myself downloading the app in order to enroll, collect points, and of course receive a small discount on the first purchase after signing up.

It’s funny how even despite my usual ideals of being a self proclaimed “app minimalist” that I still wound up downloading the app. Looking back, I think it was mainly because I really like and identify with the brand and see myself shopping there again (mostly online). There are many reasons and other factors that come into play as to why consumers install and engage with specific apps, as well as why consumers uninstall apps too, and knowing what drives people to do so is critical for your app’s success.

According to stats listed in following infographic from the folks at Targeting Mantra, 52 percent of consumers discover apps via their friends, family and colleagues and the biggest reason consumers download an app is to receive notifications. To gain more insight and information as to how today’s mobile users discover and purchase apps, check out the complete infographic below. Continue Reading

How to Build Awesome Landing Pages (Part 3)

How to Build Awesome Landing Pages (Part 3)

Landing pages: often used, rarely utilized to full capacity. Well, our How to Build Awesome Landing Pages series is here to help. We’ve already walked you through what to think about before launching a landing page, and we’ve given you tips on which content to focus on to get the most leads. After all of that, there are a few more things to consider to push those conversions to hit the button, and we’re going to navigate you through those, and show you how to build awesome landing pages and keep your landing page targeted and focused while adding value with design elements.

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Why A/B Testing Helps Increase Website Traffic and Conversions

Why A/B Testing Helps Increase Website Traffic and Conversions

As marketers, I’m sure we can all agree that marketing in general is unpredictable. We are constantly having to implement new ideas, better content, more impressive designs, as well as improve how we engage with our target audiences, strengthen our abilities to collect and nurture quality leads, and much more.

The blessing and the curse in this profession is that there is no exact right or wrong way to do anything. But, there are many aspects about our job that we learn specifically from trial and error or of course by watching others make epic mistakes so we don’t have to follow in the same footsteps. Since it really is human nature to learn from trial and error, why is it that so many digital marketers ignore or avoid doing A/B testing?

You never ever know what exactly is going to work with your audience until you test it. Personal experience has taught me that when testing even the smallest change can have a profound impact on your traffic and conversions, and will give you additional evidence to make solid and informed decisions to get the results you want. According to sources in the following infographic from Visual Website Optimizer, 49 percent, is the average conversion lift for statistically significant A/B tests, and the potential increase in conversion rates is 300 percent when using the right testing methods.

Check out more as to why A/B testing helps increase website traffic and conversions and why else you should be implementing regular testing in your marketing strategy in the following infographic:

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How to Build Awesome Landing Pages (Part 2)

How to Build Awesome Landing Pages (Part 2)

Landing pages are a key tactical strategy for lead generation, and when done right, they can be powerhouse tools. The problem is, many marketers are still confused about what exactly a landing page is – a webpage? an ad? – and so the design ends up suffering. With a little thought and a little planning, though, you can learn how to build awesome landing pages that are focused and successful.

Once you have mastered the tips from the first blog in our How to Build Awesome Landing Pages series, you’ll be ready to move on to planning the actual content that goes onto your landing page.

The most important thing to keep in mind is that you want to have a controlled focus. If you can narrow the focus on your landing page, you can control where the user’s eye and attention lands. As a general rule, keep the landing as simple as possible. Remove all unnecessary information from your landing page, including navigation bars and other company information. Remember, you only want to keep content that is relevant to the current offer. Here are the most important things to focus on for your landing page:

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Should you Business Use Google AdWords

Benefits and Disadvantages of Google Adwords for Business

Just about every business has dabbled in some kind of pay-per-click (PPC) advertising. Just as it sounds, PPC is a type of advertising and Internet marketing where you pay a fee every time someone clicks on one of your ads. The goal is to increase your website traffic, which ideally drives more sales and better search engine rankings. Arguably, when businesses choose to use Google AdWords they are leveraging the king of PPC advertising.

While a number of businesses sing Google AdWords’ praises, it can quickly become a money pit for others. Let’s take a look at some of the pros and cons of using Google AdWords to help you determine if this is an appropriate advertising measure for your business:

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