Recently, I went into a retail store that sells clothing, accessories and very fun, unique and eclectic gifts. I was looking to buy something for a friend’s birthday who always appreciates gifts that are a little quirky and different from the norm. I hadn’t been there in at least two years; not because I dislike the store, but simply because I very rarely shop anywhere else but online. Unfortunately I waited to the last minute to buy the gift so online shopping was not an option this time.
After finding the perfect gift, I found myself paying when the sales associate asked if I had the store’s app. The reason is that is how you access their loyalty program. I really hate to have excess apps on my phone that I really don’t use, however I still found myself downloading the app in order to enroll, collect points, and of course receive a small discount on the first purchase after signing up.
It’s funny how even despite my usual ideals of being a self proclaimed “app minimalist” that I still wound up downloading the app. Looking back, I think it was mainly because I really like and identify with the brand and see myself shopping there again (mostly online). There are many reasons and other factors that come into play as to why consumers install and engage with specific apps, as well as why consumers uninstall apps too, and knowing what drives people to do so is critical for your app’s success.
According to stats listed in following infographic from the folks at Targeting Mantra, 52 percent of consumers discover apps via their friends, family and colleagues and the biggest reason consumers download an app is to receive notifications. To gain more insight and information as to how today’s mobile users discover and purchase apps, check out the complete infographic below. Continue Reading