Millions of Star Wars fans are beside themselves as the latest saga in the series, Star Wars: The Force Awakens, opens in theaters around the globe this week. I, “like my father before me,” have been a major fan from the beginning and without fail will be lining up and fighting the crowds to see the movie this weekend.
Like many other die-hard Star Wars fans, I grew up driving my parents nuts playing them over and over again and eventually wearing out the VHS tape of each movie. To this day, I still know every single line from each character in Episodes IV, V, VI. As I grew up I realized the important lessons that we can all learn from Star Wars about making the right decisions and doing the right thing in order to be better people. Once I entered the world of marketing, I realized that many of these same concepts can be applied to being a better marketer as well.
Here are four Star Wars quotes we can learn from to be better marketers: