Let’s face it, most of the time it really doesn’t matter what the content is about when it comes to video; it’s much quicker, easier and more stimulating to the senses to consume than reading text. This couldn’t be any more true than in marketing.
Everyone loves stories, and having them come to life on video with little effort to the consumer is much more appealing to many people than reading about it, especially when you have a limited amount of time, or are not completely convinced about what it is the information is trying to convey. It’s one of the main reasons why reading books has declined over the years and why movies and TV are so incredibly popular.
Marketing is following the same path with video quickly on its way to dominating in the next few years. If you’re not mastering it now, as Heidi Klum the host of Project Runway, one of my favorite reality TV shows says, “you will be out”.
Internet users will almost double by 2019, according to Cisco’s Annual Internet Traffic Forecast, which also estimates that IP video will represent 80 percent of all the traffic by 2019, up from 67 percent in 2014. That’s huge. Clearly the majority of the content shared online in the not-so-distant future, whether it be social media or any other capacity, will be video.