No matter the title, specific job description or responsibilities, every marketer at some point in his or her career is going to be working with a graphic design team. Whether it’s within the same organization or one that is hired for specific digital projects, it’s going to happen.
In fact, it’s probably almost impossible to find any marketers out there who have not already worked with graphic designers, simply because our world has changed. Finding those who have yet to be exposed to online marketing of any kind in our technology-driven society has got to be without a doubt as rare as discovering a unicorn.
To be completely effective and as streamlined as possible in the day-to-day, it’s extremely helpful for marketers to understand and use the correct terms with each other – leads, market share, segmentation, etc. – that are second nature in our profession. The same goes for working with graphic designers. It’s really critical to understand and know how to explain exactly what you want or need from your design team to effectively execute your next killer campaign.
Below is a really great infographic created by the folks over at Pagemodo full of the most essential graphic designer lingo and terms that you need to understand and communicate to get the job done.