Essential Graphic Designer Lingo Marketers Need to know and understand

Essential Graphic Designer Lingo All Marketers Need to Understand

No matter the title, specific job description or responsibilities, every marketer at some point in his or her career is going to be working with a graphic design team. Whether it’s within the same organization or one that is hired for specific digital projects, it’s going to happen.

In fact, it’s probably almost impossible to find any marketers out there who have not already worked with graphic designers, simply because our world has changed. Finding those who have yet to be exposed to online marketing of any kind in our technology-driven society has got to be without a doubt as rare as discovering a unicorn.

To be completely effective and as streamlined as possible in the day-to-day, it’s extremely helpful for marketers to understand and use the correct terms with each other – leads, market share, segmentation, etc. – that are second nature in our profession. The same goes for working with graphic designers. It’s really critical to understand and know how to explain exactly what you want or need from your design team to effectively execute your next killer campaign.

Below is a really great infographic created by the folks over at Pagemodo full of the most essential graphic designer lingo and terms that you need to understand and communicate to get the job done.

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Live Streaming video

4 Reasons Marketers Should Be Leveraging Live Streaming Video

Since the release of popular live streaming video apps Meerkat and Periscope early this year, there has been a lot of buzz among marketers about whether this is a passing fad or the next big thing in social media.

Now that Facebook has also jumped on board by just releasing live streaming ability with “Live”—currently for celebrities and public figures only, at least for now—further indicates that marketing teams should absolutely be investing time to discover how they can use these new social media platforms to help increase awareness and ultimately grow their business.

The last thing you want to be doing is playing catch-up when you find out all your competitors are on these networks and are interacting with an audience that expects you to be there too.

Before you find yourself behind the times by ignoring these new platforms, take a look at the following four reasons you should be leveraging live streaming video in your marketing efforts.

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Common SEO Myths Debunked

Debunking the Most Common Myths for Improving SEO in 2015

The following is an excerpt from 17 SEO Myths You Should Leave Behind in 2015. To download the full free eBook, click here

To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals — marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways and swapped them for a long overdue focus on quality content.

But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort.

This guide is going to point out the most common myths for improving SEO in 2015, assumptions about how it works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter. Let’s get started.

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How to Calibrate your Monitor and Why It’s Important

Monitor calibration might seem like something only ‘fancy’ people need, but it is essential for anyone that is working with photography and printing. By calibrating your monitor, you can work with the confidence that what you see is what you’ll get.

Picking out the perfect color scheme is so important for your design. However, if you’re monitor isn’t calibrated, you can’t be sure what others will see or what the final product will look like when it is printed.

It can be tricky to get your monitor color display just right, as there are a number of factors to consider. First, all monitors are different. If you open a file on a Mac it may look different then how it looks on a PC. Furthermore, the display of the image might also depend on how long your monitor has been running. That’s right – a fresh monitor might show colors differently than a warmed-up monitor.

Here is some information for those that are just beginning with monitor calibration:

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link building

3 Basic Ways to Build Links for SEO in 2015

You may not believe that link building is something that you should be doing to improve your website rankings. Many think of it as an unscrupulous SEO technique that began a few years ago before Google and other search engines caught on and implemented penalties to websites that were shamelessly manipulating links.

While there have certainly been some ways to be sneaky and dishonest with link building in the past, doing it correctly is not only beneficial even today, but extremely effective in gaining rankings.

If you are trying to improve your site rankings (everyone is), then it’s time to start consciously thinking about what you can do everyday to properly and safely build links that will bolster your site visibility and ultimately boost business overall.

Here are three basic ways to build links for SEO the right way to improve your site rankings.

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