How Digital Marketing is Changing [Infographic]

As we all know, the world is an unpredictable place that is constantly evolving. Technologies are becoming more advanced, and as a result, our lives are becoming easier. People are able to communicate instantly and more intimately with others around the world, which grants us more possibilities to not only understand each other better, but for many more opportunities to grow business.

Digital marketing has played a very significant and vital role in growing economies across the globe in these current times where almost half the world relies on technology, especially the Internet, to communicate, gather and share information, and conduct business.

Technology is only going to continue evolving at an extremely rapid pace, which also greatly influences how we live our daily lives and how we should be adapting and using digital marketing to ensure that our businesses stay up-to-date with these changes.

Check out the following infographic created by the folks at Smart Insights and TFM&A to get a better perspective of what currently is working best in 2015 for digital marketing, and perhaps even provide a glimpse of how digital marketing is changing and what to be ready for next as our world and the world of technology continues to advance.

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blogging platform

How to Choose a Blogging Platform for Your Business

According to New Media and Marketing, nearly 60% of U.S. online adults read blogs. And of those blog readers, over 65% “say a brand mention or promotion within context of the blog influences their purchasing decisions.”

As you can see, blogging is a must for today’s businesses. Not only does blogging increase the likelihood of paying customers, but it also increases traffic to your website, boosting your ranking in search engines. Through regular blogging (aim for at least once a week), you can build brand loyalty, brand awareness, and sales.

Before you can start blogging, you have to first decide on a blogging platform for your business. With so many to choose from, it can be hard to know which one is best for you. Here’s a quick and not-so-dirty overview of five popular blogging platforms:

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brand advocate, brand ambassador

Three Ways to Build Strong Brand Advocates

Having a well-known and respected brand is every company’s goal. It is the reason we invest in big marketing, advertising and PR teams that build out complex strategies using dozens of tactics to attract potential customers who are then drawn to purchasing our products or services.

The goal of marketing is of course not only to have the potential customer make a purchase, but to be converted into a customer for life. There is no better way to create lifelong customers than having them be influenced by brand advocates, as well as nurturing them to become brand advocates themselves. This eventually becomes a ripple effect in which your customers essentially begin doing your marketing for you.

Here are a few ways to help you begin to build strong brand advocates or to reinforce your existing strategy.

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The Biggest Mistakes Businesses Make With Pinterest

The Biggest Mistakes Businesses Make With Pinterest

Ah, Pinterest. The artsy girly girl of social media. A lot of people think Pinterest is the easiest of social media platforms—you pin images you think are pretty and cool and interesting. Done.

This reasoning is why so many businesses aren’t correctly utilizing Pinterest. Perhaps more than any other social media platform, you should use Pinterest for your business account in an entirely different way than you do for your personal account.

Here are the biggest mistakes businesses make with Pinterest:

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Outsource Marketing Support

When to Outsource Marketing Support

Marketing is an extremely intricate and highly-complex functionality in every company no matter the size. While having an effective marketing team is great support for your sales team, it is also absolutely essential and detrimental to the success of your organization.

Marketers in particular know that the larger the company, the more types of marketing processes, team members, techniques and knowledge are needed to provide sufficient support to the sales staff and effectively propagate key brand messaging to target audiences.

Most organizations never question the necessity of having a marketing team, but it’s not always as obvious to decide if and when it might be best to outsource marketing support. To make it easier and more clear, here are four of the most common situations that many companies face where they should know it’s time to consider outsourcing.

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