A lot of marketers have a love/hate relationship with social media. There are rules. There are character limits. There are new trends popping up every minute. Social media has transformed from an option to a 24/7 demand. Even five years ago, who would have imagined that what you did on Facebook on a Saturday night would evolve into full-time jobs at every major company?
You’ve got your user-friendly website, your eye-catching advertisements strategically placed, and you’ve perfected your email headline. But do you know the importance of crafting your brand on social media? Here are five ways to successfully market your brand using social media.