It’s very safe to say that mobile technology and usage has advanced at lightening speed over the last decade. According to Pew Research, over 65 percent of American adults now own a smartphone of some kind; up from 35 percent in 2011. It’s not uncommon now to find just about every age demographic – including my relatives, a few who are well into their seventies – surfing the Internet and texting on a smartphone.
Since relying on a mobile device is now so deeply ingrained into our society, it’s probably not surprising to anyone that Google recently made updates to its algorithms used to index websites. As of April 21, Google now ranks mobile-friendly websites that are catering to mobile users much higher than those that do not.