Tips for Working with Graphic Designers (Part I): Hiring the Right One

Creating graphics and visual materials for your business can make or break the overall tone you’re trying to set. What does this mean? Every business has a specific consumer in mind. Is it a trendy teenager? A financial adviser? New families? Your logo, website, and all visual materials should reflect the market you’re in. It’s no simple task evoking an entire message and tone in a logo or graphic, meaning that it’s critical you work with a creative and experienced graphic designer.

Whether you’re working with an agency or a freelance designer, there are a few tips for working with graphic designers and specific questions you should ask him or her and yourself during the hiring process.

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manage social media accounts

How to Best Manage Social Media Accounts

Your social media accounts aren’t a basket of fries and not everyone in your company should have their hand in the pot. Like your financial guru or IT master, a specific employee should manage social media accounts for your company. Typically, this lands on the shoulders of the marketing department. However, don’t assume this is the best option for your company.

When determining who should be the tall, dark stranger behind the computer screen sharing Grumpy Cat memes, you should first ask yourself, “who will we be talking to on Twitter and Facebook?”

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SEO mistakes

6 SEO Mistakes To Avoid For an SEO Friendly Blog Post

Ah, the world of SEO. Search Engine Optimization is the art of increasing your website’s visibility in a search engine’s organic search. If your blog serves the purpose of marketing your products, services, or company, you likely want to incorporate SEO tactics into your blogs.

While there are countless rules and tips for creating the best SEO content, we’ll start with sharing a few of the things you should absolutely not do when writing an SEO blog post:

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St Patrick's Day Marketing campaigns

St. Patrick’s Day Marketing: The Good and The Bad

As we all know, marketers, advertisers and pretty much anyone trying to sell anything leverages holidays as a way to boost sales by tapping into the significant meanings and emotions that we all feel during these special times of the year.

St. Patrick’s Day is no exception. As children we are taught about wearing green in order to avoid being pinched, leprechauns, shamrocks and looking for a pot of gold at the end the rainbow. When we get old enough, we learn about green beer, and the coveted tradition of celebrating the holiday by getting blasted drunk.

Here are a few examples of really great St. Patrick’s Day marketing and some others that are, well… not. You could perhaps call the not-so-good examples of what not to do when trying to associate your brand with celebrating the traditions of St. Patrick’s Day.

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brand name

What Not To Do When Creating A Brand Name

Creating a brand name for your company may be the biggest creative decision you make. Unlike a website or business card, you can’t change your brand’s name so easily.

Your brand name will define your entire company so don’t pick a name without some serious thought. Here are a few things you shouldn’t do when creating a name for your company:

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