Creating graphics and visual materials for your business can make or break the overall tone you’re trying to set. What does this mean? Every business has a specific consumer in mind. Is it a trendy teenager? A financial adviser? New families? Your logo, website, and all visual materials should reflect the market you’re in. It’s no simple task evoking an entire message and tone in a logo or graphic, meaning that it’s critical you work with a creative and experienced graphic designer.
Whether you’re working with an agency or a freelance designer, there are a few tips for working with graphic designers and specific questions you should ask him or her and yourself during the hiring process.