marketing ideas for trade shows

Trade Show Marketing Ideas (Part 2): Displays, Booth and Swag

As we mentioned last week in our blog, “Trade Show Marketing Ideas (Part 1)…”, the season of conferences is fast upon us within the next few months. If you want to have some success in acquiring some really great leads, it takes a lot of planning in advance. Now is the perfect time to begin, revamp or finalize your strategy to fit in with your overall marketing plans and goals.

With that being said, three very important components to your trade show marketing strategy is designing and running your booth; having great displays that catches the eye of attendees; and giving away promotional gifts (aka swag) to serve as a trigger to remind attendees you spoke to about your company, your product and tip them back in your direction when they have more questions, or are ready to buy.

Here are some trade show marketing ideas, best practices and tips for planning your strategy for your booth, displays and swag.

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web design trends

Top 5 Web Design Trends for 2015

Staying up to date with upcoming trends should be a part of making your company successful. With the New Year here, there are plenty of web design trends out there that tackle topics of how to make your company website stand out, what design elements to consider and most importantly, what will make your users experience a memorable one. Here are what I believe to be the top five web design trends for 2015.

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trade show marketing ideas

Trade Show Marketing Ideas (Part 1): Landing Pages, Email and Social Media

As many marketing and sales teams know, the majority of industry trade shows are typically in the spring and summer months. If you haven’t started thinking about and planning what trade shows you want to attend, now is most certainly the time to start.

But before you start booking airline tickets, signing contracts for booths and picking out swag to give away, take a step back to really look at your overall marketing strategy, how trade shows fit in to that strategy and you specific reasoning and goals for each and every show you are planning to attend.

Most companies attend trade shows to acquire leads, but there are many companies that decide to attend trade shows without proper research, or without defined measurable goals. Companies should not attend as a last-minute decision because they stumbled upon a show in a relevant industry, or because they found out their competition is attending. Trade shows have a number of benefits and organizations should instead realize the power they have as a major piece of their overall integrated marketing strategy.

As we mentioned in our “Inbound vs. Outbound Marketing” blog post earlier this week, the most effective marketing campaigns combine inbound and outbound marketing strategies, and trade show marketing is no exception. Here are some ways of incorporating landing pages, email marketing campaigns and social media into the mix.

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inbound vs outbound

Marketing Primer: Inbound VS Outbound Marketing

The inbound marketing philosophy continues to gain traction and produce results. We’ve been proponents of inbound marketing since before it evan had a name. Our philosophy has always revolved around creating irresistible content and an exceptional user experience. We aren’t suggesting you scrap your outbound marketing program, as both can play an important role in a comprehensive marketing strategy.

So let’s get into it, inbound VS outbound marketing. What’s this all about? Let’s start with some basic definitions …

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social selling

What Exactly is Social Selling and Why It’s Essential

You’ve probably heard the term “social selling” in the past few months more often than you can count, but have you taken the time to investigate what exactly it is and how it could help your business really take off?

I’ve talked to quite a few sales people and yes, even some marketing folks, who think it’s just another buzzword for a social media trend that will ultimately do nothing for them. What they don’t realize is that it’s not a radical strategy or a trend that is going to die out, or even something that is going to be terribly difficult that only appeals to “millennials”.

Social selling is really just leveraging social media to help generate a large amount of leads that have a good chance of converting to sales. As I’ve mentioned before, social media is big – really big, and it’s probably not going anywhere anytime soon. According to Pew Research Center, more than 74% of online adults use social networking sites. It shouldn’t be a surprise to know that it’s only going to become more prevalent in our society, no matter how it evolves. 

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