As we mentioned last week in our blog, “Trade Show Marketing Ideas (Part 1)…”, the season of conferences is fast upon us within the next few months. If you want to have some success in acquiring some really great leads, it takes a lot of planning in advance. Now is the perfect time to begin, revamp or finalize your strategy to fit in with your overall marketing plans and goals.
With that being said, three very important components to your trade show marketing strategy is designing and running your booth; having great displays that catches the eye of attendees; and giving away promotional gifts (aka swag) to serve as a trigger to remind attendees you spoke to about your company, your product and tip them back in your direction when they have more questions, or are ready to buy.
Here are some trade show marketing ideas, best practices and tips for planning your strategy for your booth, displays and swag.