The following is an excerpt from The 30 Greatest Lead Generation Tips, Tricks and Ideas. To download the full ebook, click here.
Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.
What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form. The landing page checklist below will get you well on your way to converting more of your visitors.