Rule the local results!

Dominate Local Search Results

This wonderful infographic created by Optlocal is packed with tips on how best to optimize your business’ local search presence. It breaks suggestions down into 5 categories: Google+ Local Page Optimization, Citations, Reviews, On-Site Optimization and Inbound Link Profile. Take a look below!

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like facebook

What Happens If You Like Everything You See on Facebook?

From Wired’s Mat Honan:

My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.

Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad, Space.com, Huffington Post, Upworthy, The Verge, Huffington Post, Space.com, Upworthy, Space.com.

What’s interesting is that he liked everything — content from his friends as well as from different brands — and yet his feed became filled with solely branded content. Is Facebook overcompensating because most people don’t click branded content? Or does Facebook think less of our personal content? Either way, it’s a fascinating article and well worth a read.

great content

There Is No Substitute For Good Content

This sentiment isn’t new, but it’s become increasingly important as the internet has changed the way we get our information.

From Forbes:

Now that digital technology has revolutionized how we distribute information, marketers are trying to apply many of the same principles to content. Unfortunately, it simply doesn’t work that way. The truth is that in a content driven world marketers need to start thinking less like advertisers and more like publishers. Here’s what needs to be done.

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https ranking signal

HTTPS As A Ranking Signal

From Google:

At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

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