A little creepy, a hint of fear. A time to dress up…or dress down. For some of us, Halloween is the best time of year.
But Halloween ads aren’t always easy to pull off.
Some companies veer on the safe side and go with images of cute dogs dressed up in a costume and a safe and simple “Happy Halloween” at the bottom. Which is fine, who doesn’t love puppies in pirate costumes?
But then there are the few brave companies that go straight for creepy. Personally, I think the darker the better. But you really need to consider your audience first and foremost.