choosing digital agency

Do You Trust Your Digital Agency?

Trust. It’s the cornerstone of business relationships, and it can make or break how a brand and digital agency work together. Your advertising investments are crucial to your company’s overall success and it’s important that you work with an agency that values transparency and offers verification for their efforts.

Of course, trust works both ways and in order for a digital agency to properly serve your needs, you’ll need to be a trustworthy client.

Here are a few ways that you can ensure that you and your digital agency of record trust each other:

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Find Your Authentic Image for Your Brand

How to Find Your Authentic Image for Your Brand

If you read anything to do with marketing, the phrase “Be Authentic” will come up all the time. It’s great advice. Especially when we live in an age where a lot of brands and people are less than their true selves.

But what if you think your authentic self is, well, kind of boring? You like long naps, cat videos and eat at the same place every other day. You don’t go on trips alone to Africa, or skydive, or take selfies of your awesome body after doing 4 hours of cross training. And you’re worried that your authentic image just isn’t enough to cut it against all your flashy rivals.

First, you have to understand your worth. The only thing you need to compare yourself to your rivals is the quality of your product or service, and make sure yours is always better. If better is not in the budget, then make sure your lower pricing is your key strategy and do everything you can to make the best with what you have available.

But chances are, you know how great your product is. Now you just need a little nudge on how to market it in an awesomely authentic way.

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basic social media

5 Basic Rules to Not Be Basic on Social Media

If you build it, they will come. That’s a lie. Well, it is in the context of social media marketing at least. Building your social media is the easy part.

Growing your social media is a whole different story that requires attention and maintenance. If you want to stand out, you can’t be basic. Here are five rules to follow for trackable social media success.

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payment processing

How Does Payment Processing Work

Payment processing is an umbrella term that describes how you, your customers and your respective banks handle transactions. If you accept cash or checks, the process is fairly straightforward. If you plan on accepting credit cards, there are several different payment processing options worth exploring.

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