Halloween Ads: The Creative and the Overdone

Halloween Ads: The Creative and the Overdone

A little creepy, a hint of fear. A time to dress up…or dress down. For some of us, Halloween is the best time of year.

But Halloween ads aren’t always easy to pull off.

Some companies veer on the safe side and go with images of cute dogs dressed up in a costume and a safe and simple “Happy Halloween” at the bottom. Which is fine, who doesn’t love puppies in pirate costumes?

But then there are the few brave companies that go straight for creepy. Personally, I think the darker the better. But you really need to consider your audience first and foremost.

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Digital Marketing Mistakes

Don’t Waste Your Time on These 4 Digital Marketing Mistakes

While digital marketers might not be able to agree on which social channel is the best, the one thing that every digital marketer can agree on is that we are all pressed for time.

Most of us laugh at the idea of working ~just~ eight hours a day, or having weekends off completely (and forget about a 100% disconnected vacation). We are balancing so many plates, that something has got to give.

If you are looking for ways to increase the amount of time you have available in a day, try to look at ways you can be more efficient. One place to start is by asking yourself if you are engaging in any of these digital marketing mistakes that are wasting your time:

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5 Ways to Tell if Your Company Needs a Website Redesign

5 Ways to Tell if Your Company Needs a Website Redesign

When was the last time you did a comprehensive review of your website? Most businesses and brands understand the importance of having a website, but many overlook the importance of keeping it updated. Without an updated website, you run the risk of:

· Slow page loading
· Loss of brand credibility
· Increased bounce rates
· Lower conversion rates
· Low search engine ranking

Here are 5 ways to tell if it is time to talk to your digital marketing agency about kicking off a website redesign project:

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