Delegate Digital Marketing Tasks Agency

When to Delegate Digital Marketing Tasks to an Agency

You might think that I’m going to tell you that you should always delegate digital marketing tasks to an agency, since Digital Style is an agency.

That just isn’t true, however, and it’s better for agencies and clients for everyone involved to feel like there is a balance between the in-house and outsourced responsibilities.

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Recycling Digital Content

What to Consider When Recycling Digital Content

While the battle for the Iron Throne rages on in the world of Game of Thrones, there is no contest for King of the Internet. Content is king, hands down.

Marketers at all types of companies have one thing on their to-do list every day, and that thing is content-related. You are tasked with: creating new digital content; reporting on existing digital content; publishing digital content; defending digital content that flopped; fighting against overplaying digital content that was successful. It’s all about content, all the time.

The good news is that there are a few circumstances that warrant recycling existing digital content to optimize the success of your online efforts. This tactic will save you some time, but it will still require some work. Here are the two most important factors that you should consider when you are trying to find digital content to recycle for your blog, social media, videos and podcasts:

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Now Hiring: Marketing Operations Manager

Marketing Operations Manager

Digital Style is a full-service digital marketing agency offering a variety of services—from web and print design, to digital marketing, mobile application design, and pretty much everything in between.

We’re looking for a full-time marketing operations manager, with a strong technical aptitude, who can help us crush internal and external marketing initiatives. You will coordinate and execute marketing campaigns using HubSpot, Google AdWords, and other marketing platforms. You will create landing pages, emails, and workflows accurately and thoughtfully. You’ll also keep your eye on the pulse of our campaigns by updating marketing calendars, preparing reports, and ensuring everything stays on schedule.

We’re a small, cohesive team and organization with tremendous opportunity to make your mark. If you’re passionate about what you do, a self-starter, and looking to make a difference, we’re looking for you.

We are looking for someone who will:

  • Manage the marketing calendar to ensure deadlines and KPIs are met
  • Execute various email blasts for newsletters and other promotions
  • Set up and launch nurture campaigns and various gated content programs
  • Own all aspects of the HubSpot platform
  • Track metrics and KPIs
  • Manage PPC
  • Manage Social Media
  • Update Websites
  • Manage Contact Database and Leads lists for targeting and accuracy
  • Mine contacts and accounts from lead sources and social media
  • Prepare end of month reporting for various team requirements

Requirements:

  • Bachelor’s degree and a minimum of 4 years marketing experience, including project and/or campaign management.
  • Hubspot experience is a must and Salesforce experience is a major plus
  • Experience with and knowledge of digital ad operations
  • Knowledge of marketing media options, trends, and best practices
  • Must have expert level organization and planning skills
  • Excellent verbal and written communication skills
  • Advanced Excel skills and a mind for analytics
  • Must be able to manage multiple priorities and meet deadlines
  • Passion, creativity and a sense of humor is a must

Why work at Digital Style?

Recognition and Appreciation Awards, Snacks, Beers, Happy Hours, Casual Environment, Dog-Friendly, Friday Lunches, Bonuses, Paid Sick Days, Paid Vacation Days, Paid Holidays, Benefit Stipend, Town Hall Style Meetings, Birthday Shenanigans, Continued Training … oh, and did I mention the view?

Does this sound like something you might be interested in? Drop us an email at careers@getdigitalstyle.com and include some of your recent work. We look forward to hearing from you!